


Creo is PTC’s second major effort to turn around its CAD business. If PTC fails to reignite its CAD software sales, the growth of Windchill is likely to slow. Most of the Windchill sales I have studied suggest the bulk of PTC’s Windchill PLM revenues are derived from existing Pro/Engineer and CADDS customers. The company has not rebounded after the recession, making this introduction especially critical for PTC. (Pro/Engineer, CADDS, CoCreate, Arbortext & MathCAD)Īs shown in the above graph, despite the introduction of Wildfire and purchase of a slew of desktop software applications, PTC’s overall desktop revenue has risen at an average rate of just 1.5 percent annually over the past 10 years. 10-year history of PTC’s “desktop” software revenue, in blue.

The second phase began with the announcement of Wildfire in 2001, which was PTC’s attempt to catch up with the technical and marketing innovations pioneered by SolidWorks and Solid Edge in 1995. The forthcoming release of Creo marks the third development phase of Parametric Technology Corporation’s venerable Pro/Engineer CAD software. PTC revenue from desktop products, primarily Pro/Engineer, have been slow for almost a decade.
